Shein
Assembly Line
👚 Look at Shein from the perspective of a Recommender Systems researcher and a B2B SaaS builder
Shein uses digital signals such as likes, views, and purchases to drive its recommendation system, which is directly linked to its production and stock management. In contrast, traditional brick-and-mortar businesses receive feedback mostly offline. This allows Shein to introduce 10,000 of new products daily, even before they are manufactured. According to information found online, the company takes 5-7 days to produce an item and maintains a 15-20 day inventory safety stock, compared to the industry standard of 90-plus days at 3x to 6x the safety stock.