A.P. Møller Maersk (Maersk)

OEM : Logistics : Ocean

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Copenhagen, Denmark

CPH: MAERSK-A

Increasing complexity in global supply chains is making them inefficient, vulnerable and unsustainable. At Maersk, our strategic vision is to become the Global Integrator, offering truly integrated logistics solutions that connect, protect and simplify our customers’ supply chains.

Assembly Line

⛓️🧠 Multinationals turn to generative AI to manage supply chains

📅 Date:

✍️ Author: Oliver Telling

🔖 Topics: Generative AI, Supply Chain Control Tower

🏢 Organizations: Unilever, Siemens, Maersk, Pactum, Walmart, Scoutbee, Altana


Navneet Kapoor, chief technology officer at Maersk, said “things have changed dramatically over the past year with the advent of generative AI”, which can be used to build chatbots and other software that generates responses to human prompts.

New supply chain laws in countries such as Germany, which require companies to monitor environmental and human rights issues in their supply chains, have driven interest and investment in the area.

Read more at Financial Times

Verity raises $32M in Series B funding to accelerate rollout of autonomous inventory drone system

📅 Date:

🔖 Topics: Funding Event

🏢 Organizations: Verity, Maersk


Verity AG (Verity), creators of the first commercially successful inventory tracking solution powered by fully autonomous indoor drones, today announced completion of a 30M CHF ($32M USD) Series B funding round. The investment was led by A.P. Moller Holding with participation from Exor Ventures and existing and new investors. This funding allows Verity to quickly scale up operations to address the growing backlog of deployments with systems already installed in 30 sites across 13 countries on 3 continents.

Read more at Verity Blog

Maersk embraces edge computing to revolutionize supply chain

📅 Date:

✍️ Author: Paula Rooney

🔖 Topics: IIoT, 5G

🏢 Organizations: Maersk, Microsoft, Databricks


Gavin Laybourne, global CIO of Maersk’s APM Terminals business, is embracing cutting-edge technologies to accelerate and fortify the global supply chain, working with technology giants to implement edge computing, private 5G networks, and thousands of IoT devices at its terminals to elevate the efficiency, quality, and visibility of the container ships Maersk uses to transport cargo across the oceans.

“Two to three years ago, we put everything on the cloud, but what we’re doing now is different,” Laybourne says. “The cloud, for me, is not the North Star. We must have the edge. We need real-time instruction sets for machines [container handling equipment at container terminals in ports] and then we’ll use cloud technologies where the data is not time-sensitive.”

Laybourne’s IT team is working with Microsoft to move cloud data to the edge, where containers are removed from ships by automated cranes and transferred to predefined locations in the port. To date, Laybourne and his team have migrated about 40% of APM Terminals’ cloud data to the edge, with a target to hit 80% by the end of 2023 at all operated terminals. Maersk has also been working with AI pioneer Databricks to develop algorithms to make its IoT devices and automated processes smarter. The company’s data scientists have built machine learning models in-house to improve safety and identify cargo. Data scientists will some day up the ante with advanced models to make all processes autonomous.

Read more at CIO

Pactum Raises $20M to Strengthen How Enterprises Negotiate Deals and Counter Recession Impacts

📅 Date:

🔖 Topics: Funding Event

🏢 Organizations: Pactum, 3VC, Maersk


Pactum, the business negotiation technology pioneer that enables enterprises to unlock value in deals they typically can’t negotiate on their own, has raised $20 million in additional funding. Pactum’s solution – which uses advanced mathematical models, cognitive science, and best-in-class negotiation techniques – leverages intelligent bots to digitally engage third parties and negotiate mutually-benefiting contracts, leading to better pricing, payment terms, and supply continuity.

The investment was led by 3VC, with participation from new investors NordicNinja VC and Maersk Growth, and existing investors Atomico, Project A, Metaplanet, and Taavet+Sten. Maersk Growth invested after Maersk’s procurement team successfully deployed Pactum’s technology to negotiate spot trucking rates.

Pactum’s solution, which leverages digital bots that learn over time, creates a fast and responsive environment for users to digitally negotiate deals with thousands of suppliers at a time, leading to productivity gains, cost-reductions and stronger terms for all parties. On average, Pactum generates savings of 3%-5% when fully deployed by enterprise clients, creating hundreds of millions of dollars in unrealized savings.

Read more at Business Wire

A.P. Moller - Maersk and IBM to discontinue TradeLens, a blockchain-enabled global trade platform

📅 Date:

🔖 Topics: Blockchain

🏢 Organizations: Maersk, IBM


TradeLens was founded on the bold vision to make a leap in global supply chain digitization as an open and neutral industry platform. Unfortunately, while we successfully developed a viable platform, the need for full global industry collaboration has not been achieved. As a result, TradeLens has not reached the level of commercial viability necessary to continue work and meet the financial expectations as an independent business.

The TradeLens platform was announced in 2018 and jointly developed by IBM and GTD Solution, a division of Maersk, as a blockchain-enabled shipping solution designed to promote more efficient and secure global trade. Maersk will continue its efforts to digitise the supply chain and increase industry innovation through other solutions to reduce trade friction and promote more global trade.

Read more at Maersk Press Release

ISEE, the first company to achieve fully-autonomous operations with their self-driving yard trucks, raises $40 million in Series B.

📅 Date:

🔖 Topics: Funding Event

🏢 Organizations: ISEE, Founders Fund, Maersk


Self-driving technology company, ISEE, has raised $40M in a Series B funding round led by Founders Fund, that included Maersk Growth, Eniac Ventures, New Legacy and other new and existing investors. This brings ISEE’s total funding to $70 million since the company was spun out of MIT in 2017.

With ISEE’s technology, customers can achieve 30% IRR, while simultaneously benefiting from a sophisticated tech stack that enables them to manage their operations with unprecedented efficiency. ISEE is winning too: revenue has grown by more than 20x in the past 12 months alone. Co-founder, President & COO Debbie Yu feels this is only the beginning, “With this new funding and strong customer pipeline, we’re excited to scale our operations and accelerate our business growth so that we can bring our self-driving technology to more customers.”

Read more at Businesswire

TradeLens: Transportation Transformation or Quixotic Quagmire?

📅 Date:

🔖 Topics: Blockchain

🏢 Organizations: Maersk, IBM


TradeLens is the highly publicized blockchain global trade network launched over four years ago by Danish shipping giant Maersk. Beyond the initial hype about eliminating duplicate invoices and digitizing paper workflows, little has been said about it. What was TradeLens all about then, where is it now, and what can we take away from its progress (or lack thereof) to date?

It appears that while TradeLens has made substantial technical and practical progress, success is not a foregone conclusion. The system is far from ubiquitous adaptation, and even industries with high market participation, such as shipping, are not able to utilize the network to digitize trade at scale. In fact, only a miniscule percentage of transactions are conducted on a fully digitized basis.

Read more at PYMNTS

BotsAndUs secures $13M in Seed financing led by Lakestar for its warehouse data intelligence platform with autonomous robots

📅 Date:

🔖 Topics: Funding Event

🏢 Organizations: Dexory, Lakestar, Maersk


BotsAndUs, a cutting-edge intelligence and robotics company has secured $13m in seed funding to expand its logistics-disrupting solution globally. Lakestar leads the round, with participation from Maersk Growth, Kindred Capital, and Capnamic.

BotsAndUs already won key customers across various industries. In addition to Maersk and Huboo, BotsAndUs works with Menzies Aviation, the air cargo company that services more than 200 airport locations, – including at Europe’s largest airport, London Heathrow. The company recently entered into a partnership with Maersk – the global integrator of container logistics, to collaborate with Maersk’s warehousing and contract logistics division, initially in one of their warehouses, exploring automating inventory management and acceptance processes, and with time to improve customers’ visibility and access to inventory across facilities. With the fresh capital, BotsAndUs is targeting markets including Germany, France, Nordics, USA, and Canada and driving product development.

Read more at Dexory Insights